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Narrow your selection systematically:
Step One: Select the type of school, such as Liberal Arts, University, Professional or Technical, Community or Junior.
Step two: Weigh the fish factor: Do you want to be a big fish in a small pond, or a small fish in a big pond?
Step three: Select a few long shots and a safety. Step four: Take a tour and feel the vibes at the library, sports complex, dorm rooms, cafeteria, etc.